It has been two years since we have started Knoyd. We have helped quite a few companies using their data more efficiently and have learnt a lot during the process. It has also been two years since we published one of our very first blog posts, analysing tweets about Star Wars: The Force Awakens.  And since the new installment has hit theaters in December, we have decided to create a re-hash of this original blogpost.

It has come. The most anticipated movie of this year was released and the Force has awakened. We have tracked the activity on Twitter before and after the release date to gain insight into the reactions of people and their feelings about the next episode of the most famous movie franchise in history.